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MMA.inc Unveils Groundbreaking Integrated Community and Commerce Platform for the Martial Arts World
The martial arts industry is about to experience a digital revolution as MMA inc announces the upcoming launch of its first-ever fully integrated community and commerce platform. Designed to unite the global martial arts ecosystem, this innovative mobile app bridges the gap between fans, fighters, coaches, gym owners, and brands—transforming the way they connect, engage, and grow together.
Set to officially launch in the second quarter of 2025, the platform is currently in closed beta, but its potential to reshape the martial arts landscape is already undeniable. With over 640 million MMA fans worldwide, 11.8 million U.S. participants, and $18 billion in annual U.S. revenue, MMA.inc’s platform is positioned to solve one of the industry’s biggest challenges: fragmentation.
Revolutionizing Martial Arts: A Unified Platform
MMA.inc is doing for martial arts what platforms like Reddit and Toast did for their industries. By aggregating the entire martial arts economy into a single, streamlined experience, MMA.inc aims to become the definitive hub for fans, fighters, and businesses.
Nick Langton, founder and CEO of MMA.inc, encapsulated the platform’s vision:
“The global martial arts community has grown exponentially, but it’s also highly fragmented. Our platform unites this massive audience under one digital roof, modernizing and curating the way fans and participants connect, learn, and engage. We’re not just building a platform; we’re building the future of martial arts.”
Key Features of the Platform
MMA.inc’s app offers a single sign-on profile granting users access to a wide array of tools and features:
Social Community: A dedicated space for fans, fighters, and practitioners to connect, share content, and discuss martial arts.
Fighter & Event Stats: Comprehensive coverage of both professional and grassroots events.
Gym & Class Finder: Locate gyms and coaches for in-person or virtual training.
Gamified Training Tracker: Tools to monitor and gamify skill development.
Business Tools for Gyms & Coaches: Includes membership management, payment processing, and e-commerce capabilities.
Marketplace & Advertising Integration: Connects brands with highly engaged, niche audiences.
This all-encompassing platform is set to redefine the way the martial arts world interacts, creating new opportunities for growth and monetization.
Reimagining the Community: A Digital Evolution
MMA.inc’s Vice President of North America, Rich Chou, highlighted the historical significance of martial arts fan communities and the need for a modern iteration:
“The Underground forums were pivotal in shaping MMA’s early growth. Our new platform builds on that legacy, providing a dynamic ecosystem that engages fans, fighters, and gym owners in ways never seen before.”
UFC President Dana White has also acknowledged the importance of online fan communities in MMA’s evolution, stating:
“The Underground was instrumental in spreading the sport’s reach. MMA.inc’s new platform takes that concept to the next level, creating a centralized hub for the martial arts community.”
A Game-Changing Business Model
MMA.inc’s revenue strategy is as innovative as its platform, leveraging multiple streams:
Subscriptions: Premium features for fans and business tools for gym owners and coaches.
Transaction Fees: Earnings from memberships, class bookings, and e-commerce sales.
Advertising & Sponsorships: Access to a highly targeted combat sports audience.
With over 5 million social media followers, 530,000 existing user profiles, and partnerships with 18,000 gyms across 16 countries, MMA.inc is poised for rapid growth. The company’s network of high-profile ambassadors, boasting a cumulative reach of 60 million followers, will amplify the platform’s adoption upon its official launch.
MMA.inc: A Vision for the Future
Through its core business units—TrainAlta, Hype, MixedMartialArts.com, and BJJLink—MMA.inc is not only revolutionizing the digital landscape for fans and athletes but also fostering growth for gym owners, coaches, and brands.
This groundbreaking platform is more than an app—it’s the new global hub for martial arts, empowering its 640 million fans to connect, engage, and thrive in one seamless ecosystem. As MMA.inc continues to innovate, it’s clear the future of martial arts is here.