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Logan Paul is taking legal action against boxer Ryan Garcia for spreading misinformation about his Prime Hydration drinks. On Thursday, Paul announced that his company filed a defamation and libel lawsuit against Garcia in the U.S. District Court for the Northern District of Texas. This move comes in response to statements Garcia made about Prime in recent months.
“I’ve had to spend the last couple months dismantling ridiculous claims about Prime, and it’s become obvious — Prime is under attack. Why?” Paul wrote. “We’re a threat. Prime is the most disruptive beverage in history and our competitors feel the pressure. It’s likely that we’ve been targeted as the victim of a smear campaign. Clout chasers know they can use Prime’s goodwill for attention & views. People don’t like me or KSI. That’s fine. But if you don’t like Prime, don’t drink it. No need to lie about the facts in an attempt to stay relevant.”
Paul launched Prime alongside KSI, his former boxing rival turned friend. The brand quickly exploded, with sales surpassing $1.3 billion by the end of 2023. Recently, Prime even surpassed Gatorade as the top-selling hydration drink in Walmart stores.
However, with success has come scrutiny. In 2023, a lawsuit was filed against Prime alleging the drink contained per and poly-fluoroalkyl substances (PFAS), known as “forever chemicals” that don’t break down in the body and can cause health issues over time. Paul has publicly refuted these claims and even threatened legal action against a TikTok influencer who highlighted the lawsuit.
While that influencer may face legal repercussions, Paul’s legal team is currently focused on Garcia. Paul’s statement outlined Prime’s success and directly addressed the lawsuit against Garcia.
“Today we begin to hold those accountable who’ve damaged our brand for attention while we correct the narrative,” Paul wrote. “We’re here to stay and will continue to change the world of hydration with bold flavors and creative innovation. P.S. Ryan Garcia thinks the Earth is flat. P.S.S. Ryan Garcia tested positive for [performance-enhancing drugs].”
Paul’s latter remarks reference Garcia’s recent drug-testing issues after he tested positive for Ostarine, a banned anabolic agent, following his win over Devin Haney.
The lawsuit identifies Garcia as a professional boxer with a history of stirring up controversy to promote his fights and personal brand, including by attacking other high-profile individuals and brands. It also states that Garcia was previously on good terms with Prime but decided to embark on a campaign of spreading lies about Prime, its hydration drink, and one of Prime’s owners, Logan Paul.
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