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UFC CEO Dana White's latest promotional stunt for Power Slap has stirred up a storm in the combat sports community—and Jake Paul is leading the charge against him.
Ahead of a Power Slap event, White posted a viral giveaway featuring OnlyFans model Jameliz Benitez Smith. The prize? A $200,000 McLaren. The collaboration caught fire online, with many questioning whether the move was innovative marketing or a desperate attempt to garner attention for Power Slap.
Among the loudest critics was Jake Paul, YouTuber-turned-boxer and longtime White adversary. Paul, who frequently slams White for issues like fighter pay and his treatment of UFC athletes, took to Twitter to call out the CEO for what he deemed “clout chasing.”
“55 yrs old, wheeling around 20 yr old OnlyFans girls to try and get views? Clout chasing & ego has no age limit. Imagine being worth $500m, married with kids & posting these cringe videos, using UFC accounts to get people to watch your slap party on-line,” Paul tweeted.
Dana White Claps Back
True to his unfiltered style, Dana White was quick to respond—not just to Paul, but to a wave of fan criticism. One fan, who had used a shirtless profile picture to share his disapproval, became White’s target.
“Put a f***** shirt on,” White replied, sticking to his brash persona.
White’s detractors accuse him of prioritizing viral stunts over the integrity of the UFC brand. However, others argue that his approach is effective, pointing to Power Slap’s steady rise in visibility as proof that controversy can drive clicks—and business.
A Battle of Philosophies - Jake Paul vs Dana White
This latest exchange is just one chapter in the ongoing saga between White and Paul. Paul has consistently criticized White for underpaying fighters and over-commercializing the sport. On the other hand, White seems unbothered, defending his marketing strategies as necessary for growth in a crowded media landscape.
As Power Slap continues to push boundaries and draw attention—whether good or bad—White’s polarizing tactics show no signs of slowing down.
The Question Remains
Jake Paul’s criticism raises a valid question about how far promotions should go for publicity. Is White's collaboration with an OnlyFans model a bold, innovative move, or does it reflect poorly on the UFC's image?
What do you think, fight fans? Are you siding with Jake Paul’s criticism of Dana White’s “clout chasing,” or do you see the genius in White’s willingness to push boundaries to promote his ventures? Let the debate begin!
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